10 Smart Website Design Tips to Take to the Bank…
Get Your Website Design Right For The New Millenium With Ritcor!
Every business, no matter how small should have an internet presence in today’s technology-based world and with so many website design services out there it’s quite easy to establish your online presence within a matter of weeks. The pandemic has additionally caused people to use the internet to buy products and look up services, more so than ever before.
If your business does not have a basic website or an application by now, then your business is losing the exposure and branding it needs to compete with other businesses offering the same products and services that you are? Contact Ritcor now to discuss how we can help you get your online presence today.
Website design is unfortunately very technical and this is even the case if you are going to use a ‘WYSIWYG’ (what you see is what you get), software or program to build one, which also has its limitations, it so we always recommend you use a proper web development services to get your business site up and running.
Perhaps you want to learn how to build and manage your own website, and this is certainly possible if you are prepared to go through the learning curve, but if you do, then take these important points into consideration:
- Always Keep Your Website Simple
Surely you have heard the saying “Keep It Simple, Stupid.” And this is very apt in website design. Many business owners tend to overload their websites with too many graphics, banners and links, especially on the home pages.
This not only slows the site down but also confuses visitors and keep in mind you have just a few seconds to engage visitors. Google and Facebook are great examples of simplicity in design on their landing pages. Functionality is better than trying to look smart!
- Visitors Must Know Immediately They Have found What they are Looking For.
When people use search engines to look for something and your website comes up, does it instantly convey the message they are looking for,… Immediately?
Good website design for small business means that your home page must tell them the second they land that you have what they were looking for in products, services or information without beating around the bush. Don’t frustrate visitors making them click on numerous links to get to where they want to be…
- Quality Content and Information on Your Website is King.
Search engine spiders and algorithms are becoming smarter as time goes on. Call them AI’s if you like (Artificial intelligence). They will scan your website content to see whether it is relevant to what the human was searching for and relevant to products and services you are offering.
If the answer is yes… will your visitors stay on your website to read your information and use it, or follow the conversions you want them to on your website? Don’t write technical jargon unless you want to impress college professors or the corporate world. Remember keep it fresh and simple for everyone to understand.
Besides delivering quality content for your visitors, make certain that this meets the current trends so update your content regularly as well otherwise your website becomes outdated and falls in rankings.
- Offer Easy Navigation Even a Child Can Understand.
Too many links, too many drop-down menus, and places to click that are crammed into the website home page can kill your visitor’s interest because it confuses the hell out of them.
Rather group content into easy to find categories, that are all targeted to each specific product, service or information that is easy to navigate to. Add help pages if prudent to your product and services, frequently asked questions and even videos which will all assist the visitors in the direction you want them to go…
- Don’t Overload Your Visitors and Annoy Them!
With the above points, this plays in too where you should not annoy visitors with too many banners, popup, pushing them to subscribe offering things that are free but are really not, and content that is irrelevant.
Real people visit your website so treat them as such, and they are not dumb asses either. Give them what they want, but look at your website carefully and see whether you feel irritated. If you do make changes today…
- You Can Try and Be as Perfect As Possible.
Sure we all know that nobody is perfect, but your website design should try to be as much as you can if you want to build a popular brand. That means go back often to check your website content for spelling and grammar errors and weed out any dead links or missing images which is particularly important for product images of what you are selling…
- it’s All About SEO for the Big Boys.
Website design should be search engine friendly particularly for the big boys link Google and Bing, so your site must play by the rules if you want them to send you visitor trends constantly change as well which can be frustrating, but the basics have always remained the same so at least stick to these.
There are thousands of other search engines out there besides these main ones, and if you have optimized your sites with the big boys the other search engines will also rank you as well. So it is win-win to keep your website search engine optimized.
- Be Consistent with your Social Media Signals.
Yes, today every business has a connection with social media sites the likes of Facebook, Twitter LinkedIn and the many others out there. Your business depends on the visitors to share your content and if they like what they see, then they will pass on your information to others thus generating you new visitors and more business.
Also where possible, use mailing lists to keep in touch with your clients. Support must also be included to answer questions and be awesome in services delivery when clients and visitors have any problems. that means responding promptly always
- Be Mobile Responsive.
Simple to do especially with WordPress CMS websites and absolutely vital today considering everyone even kids have tablets, laptops. Smartphones and computers. That means your website design must automatically adapt itself to browser-screen window sizes.
This is equally important to make your website accessible from smartphones too, and it goes without saying that the future of the internet lies in mobility: so responsiveness is not negotiable.
- Updates, Updates, Updates.
You need to constantly keep websites updated because the face of the internet is changing all the time and you need to change with it. This means your website design is never finished because there will always be improvements, changes, new products and ongoing content like news and press releases..
Using web development services like RITCOR to help you deliver content or make design changes is useful. Contact us to get help with all your website development needs from content to updates and we will be glad to help.